企业社会责任理论演进及文献述评

企业社会责任已经成为学术界和企业广泛关注的研究领域,中国企业社会责任的意识较薄弱,因此,无论是政府、公众还是企业都应该首先从自我做起,正确认识企业社会责任,为推动企业社会责任在中国的发展及和谐社会的构建作出应有的贡献。     

Tourist Perceptions of Event–Sponsor Brand Fit and Sponsor Brand Attitude

Sponsorships play an increasingly important role in the viability of events, including those targeted at tourists, and sponsors typically seek to build a rapport between their brands and the event attendees. The extent to which the event-related imagery benefits the sponsor brand will depend on the alignment between the sponsor brand and the event. In addressing this issue this study examines the mediating role of event–sponsor fit between visitor event-liking, self-sponsor congruity, and sponsor brand favorability. Interviews were conducted with 1215 attendees at the 2010 Taipei International Flora Exhibition and formed a basis for hypothesis testing. An examination of three sponsor brands over nine surveys concluded that event–sponsor fit consistently mediates the effect of event-liking and self-sponsor congruity on brand favorability. Results confirmed that event organizers and sponsors can benefit from the use of perceived fit as a means of shaping brand attitudes when they sponsor art- and/or social-related events.     

‘Does it Really Affect Me?’ Tourism Destination Narratives,Destination Image,and the Intention to Visit: Examining the Moderating Effect of Narrative Transportation

The extent to which tourism destination marketing narratives with different themes influence readers by imaginatively ‘transporting’ them is quite varied. This study investigates the different degrees of influence such narratives have on destination image and the intention to visit, exploring how the intensity of readers' experiences of being transported by narratives with different themes can influence their intention to visit the places described. Our results reveal the extent to which different narrative themes affect destination image and significantly influence readers' intention to visit. The extent to which narratives with different themes make readers feel transported also has a significant moderating effect on their intention to visit. Copyright © 2015 John Wiley & Sons, Ltd.     

新时期提升和整合企业文化的思考

打造全新企业文化的三点建议:一是创新企业形象,促进企业发展;二是提升企业文化行为,塑造企业良好形象;三是创建学习型企业,构建和提升企业竞争力.     

十二运会对辽宁体育产业的影响研究

本文通过文献资料法和大规模的理论结合实际研究对即将在辽宁省举办的十二运会带给辽宁省乃至全国体育产业的影响做了初步的研究并得出的结论。     

铜陵地区历史文化资源的类型和特色

铜陵是安徽省实施＂两点一线＂开发开放战略的交叉点,城市依山襟江含湖,自然环境优美。文章将铜陵地区历史文化资源分为青铜文化、山水文化、市镇文化、宗教文化、名士文化、红色文化、特产文化、民俗文化八种类型,并总结出铜陵历史文化资源具有时间跨度长、文化类型多、文化包容性强的特点。     

我国商业银行流动性过剩的原因及对策分析

本文将从商业银行的角度,对银行流动性过剩这一广受关注的新问题进行较为系统的分析。希望能丰富银行流动性风险管理概念,提高央行货币政策的执行效率,对有效防范银行危机能具有一定的指导意义。     

城市土地利用政策的伦理分析

土地利用是一个伦理问题,城市土地利用政策必须遵循效率、公平、生态、利义统一的伦理原则。针对目前城市土地利用政策中伦理缺失现象,必须在城市土地利用规划过程中扩大和完善公民参与,完善节约集约用地型土地利用政策体系,更加注重公平理念,加强政策主体的职业伦理建设。     

国有企业经营者薪酬激励效应的实证研究

薪酬机制是国有企业改革中的难点问题，如何发挥薪酬作为国有企业经营者提升企业业绩的激励作用更是建立科学、公平的国有企业薪酬机制的焦点问题。文章通过对2005年～2006年国有上市公司的实证分析得到企业规模、净资产收益率、所在区域、国家股比例和经营者任期是国有企业经营者薪酬水平的决定因素，而独立董事和监事会并没有发挥应有作用。对薪酬激励效应实证的结果表明，国有企业经营者年薪和持股比例的激励效应较强，高管团队的薪酬差距也有助于企业业绩提升。     

中国养老金隐性债务的模型分析与偿还对策研究

能否解决养老金隐性债务是养老保险制度改革成功的关键性问题。基于养老金隐性债务的含义对养老金隐性债务的理论模型进行了修正与深化,对中国2005年～2050年养老金隐性债务的规模和变动趋势进行了预测与分析,并提出解决弥补隐性债务的综合性方案。